JNSQ Wines
Product Launch // Media Strategy
the product
JNSQ Wines is a California wine with a French accent, made exclusively for the next generation of women. JNSQ Rosé Cru is an easy-to-enjoy luxury wine created in the classic French style and crafted from premium California grapes, giving it both a timeless elegance and a modern attitude. This product is inspired by today’s young women setting the world on fire on their own terms, with a certain je ne sais quoi that’s hard to describe but undeniably irresistible. - Wonderful Press
my role
As the lead strategist for this product launch, I developed and executed year-long media campaigns across Facebook, Instagram, Pinterest and Google Ads. Leveraging a combination of geo-targeting and frequency control, the campaigns successfully drove brand awareness and ad recall among the target consumer, millennial women. I implemented a full-funnel strategy to later drive those who were exposed to the campaign/interested in the brand to purchase online. Influencer partnerships were also a key component of the content strategy.
